Project Imagine Easy Classroom suite Brand Persona                          Role Brand Strategy Co-Lead

Imagine Easy Solutions went through a major restructuring of their products and needed a new vision for their new product suite. We started by accessing the current state of the companies various product lines and broke them into three categories: Institutional for two of their large web products, Student for their flagship product and many of their acquired products, and Media for their ad division. The first category we handled was their Institutional products which we called the Classroom Suite.